General Mills' 150-Year-Old Brand Is Tackling a 'Billion Acts of Good'

Chief brand officer of North America Brad Hiranaga talked about what's top of mind for the brand

PALM SPRINGS, Calif.—General Mills has been around for more than a century, but its relatively new mission is still less than a year old. At the annual Brandweek summit, I caught up with Brad Hiranaga, the company’s chief brand officer of North America to find out what’s top of mind for him as he takes on turning this 150-year-old brand into “a force for good.”