General Mills' 150-Year-Old Brand Is Tackling a 'Billion Acts of Good'

PALM SPRINGS, Calif.—General Mills has been around for more than a century, but its relatively new mission is still less than a year old. At the annual Brandweek summit, I caught up with Brad Hiranaga, the company’s chief brand officer of North America to find out what’s top of mind for him as he takes on turning this 150-year-old brand into “a force for good.”