Inside General Electric’s New Slogan, ‘Building a World That Works’

CMO Linda Boff on the brand's latest marketing move highlighting its range of services

GE is launching the slogan by turning over its social feeds to workers for 24 hours. General Electric

Founded in 1892 with a line of incandescent electric lamps for the new era of energy, General Electric has gone through countless transformations as the technological and industrial needs of Americans have changed over the last 128 years.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.