Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Christina Wootton of Roblox identifies new trends in user engagement being set by young audiences. Below, in her own words, she lists three key ways for brands to immerse users seeking reciprocity from their platforms.
Make your brand Gen Z-proof
Meet Gen Z: the 72 million people born between 1997 and 2012. The “Super Creatives.”