Generation Z would rather see their favorite social media creators in online content than A-List Hollywood stars.
One person who has embraced this fact—for the past decade—is entrepreneur, entertainment executive and talent manager Jeff Levin. In 2012, Levin helped launch the Gen Z-focused entertainment network AwesomenessTV and has since gone on to manage and work with some of social media’s biggest stars, including Logan Paul and That Girl Lay Lay.
On the newest episode of the Gen ZEOs Podcast, I sat down with Levin to discuss the future of content and entertainment, managing and monetizing online social influence, and the changes that networks should be making to better align with their Gen Z consumers.
Click here to listen to the latest episode of the Gen ZEOs Podcast.