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It’s no secret that Gen Z shops differently than previous generations, with a higher emphasis placed on personal connections than discounts. These contrasts have become even stronger within the last few months, particularly between the youngest and oldest surveyed generations, according to marketing technology firm Valassis’ annual consumer intel report showed.
The company surveyed 2,000 U.S. consumers on their shopping patterns and purchasing decisions, and saw a stark difference between the preferences of Gen Z and Baby Boomers.
According
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