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In Moneyball, Brad Pitt’s baseball general manager Billy Beane uses a new way of assembling a winning team, telling his staff, “Adapt or die.” As marketers, we subscribe to that ethos, but evolving is now more challenging than ever. A Gen Z tsunami is coming, and most brands aren’t ready.
Currently ages 10 to 25, they are the children and young adults who have grown up doing active shooter drills in school. Their education, social lives and entry into the workforce were disrupted by the pandemic.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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