Gen Z Has Serious Influence on Household Purchases (Even If They Aren’t Buying)

Report from Snapchat and NCSolutions correlates CPG ad campaigns and sales

Gen Z household shopping
Snapchat's ads are more influential on driving sales among Gen Z—even if they're not in control. Unsplash

Gen Z is the talk of the industry, whether it’s marketers trying to figure out whether to reach them on TikTok or if cause marketing will really lure them in.

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@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.