Gen Z Girls Don’t Want Surprise Gifts, but Getting Them One That’s ‘Instagram-worthy’ Is Cool

Unexpected findings predominate first holiday gifting report

Gen Z is the first generation with no memory of a world without web-enabled devices and social media. Getty Images

As we enter the holiday gift-giving season and thoughts turn to selecting a heartfelt gift for that special young person in our lives, there’s something essential to bear in mind.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.