General

Gen Z Girls Don’t Want Surprise Gifts, but Getting Them One That’s ‘Instagram-worthy’ Is Cool

Unexpected findings predominate first holiday gifting report

Gen Z is the first generation with no memory of a world without web-enabled devices and social media. Getty Images

By Robert Klara

November 9, 2017

As we enter the holiday gift-giving season and thoughts turn to selecting a heartfelt gift for that special young person in our lives, there’s something essential to bear in mind.

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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