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NEW YORK Fresh off the success of its popular “Caveman” and “Gecko” promotions, insurance giant Geico is bringing back another iteration of its brand marketing: celebrity translators.
The insurer said it would feature three new celebrities “translating” insurance stories from actual Geico customers. The campaign from IPG’s The Martin Agency, Richmond, Va., will star Grammy award-winning rocker Peter Frampton; James Lipton, host of the Bravo TV series Inside the Actor’s Studio; and Michael Winslow, the famed “motor mouth” from the Police Academy movies.
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