Geico TV Campaign Evolves at Martin

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ATLANTA The Martin Agency is introducing four new television ads for Geico beginning this week, the shop said.

The Richmond, Va., agency’s work includes two new 30-second spots in its “Good News” series. The ads use Tony Little, known for fitness infomercials, and Speed Racer, a cartoon character. It is the first time the campaign has used celebrities.

“We’ve

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