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ATLANTA The Martin Agency is introducing four new television ads for Geico beginning this week, the shop said.
The Richmond, Va., agency’s work includes two new 30-second spots in its “Good News” series. The ads use Tony Little, known for fitness infomercials, and Speed Racer, a cartoon character. It is the first time the campaign has used celebrities.
“We’ve had amazing response to this campaign in the media, pop culture and among our customers,” said Ted Ward, vice president of marketing for the Washington, D.C.-based
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