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NEW YORK If you haven’t heard of NLT, maybe you’re not playing the right video games.
The boy band, whose initials stand for Not Like Them, is signed to Geffen Records and has an album slated to drop early next year. Seeking to promote the group, Geffen has turned to a medium it never used before: around-game advertising.
Around game involves showing ads before, during or after video games. The games are generally free and found on sites such as king.com
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