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Rising Juice Maker Selects Boston Shop as First Agency of Record
BOSTON–Gearon Hoffman has been tapped to handle advertising for Apple & Eve following a two-month review.
Avrett, Free & Ginsberg in New York was the runner-up for the estimated $2-3 million account. About a half-dozen agencies from the Northeast, including Grybauskas Beatrice in New York, may have initially pitched the juice maker’s business.
Gearon Hoffman becomes the first agency of record in the Roslyn, N.Y.-based client’s 25-year history.
The win marks the first time the Boston shop, which claims $45 million in overall billings, has handled a non-alcoholic beverage account.
Gearon Hoffman is a former lead agency for Boston Beer Co.’s
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