Gearon Makes Capital Crossing

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Agency Returns to Banking With Regional B-to-B Assignment
BOSTON–Gearon Hoffman president Bob Hoffman dismissed revenge as a motive, but he couldn’t suppress a chuckle at the thought of taking on former client Sovereign Bank now that his agency has been retained by Capital Crossing Bank.
“We’re going to give the big banks a run for their money on the business-to-business side,” Hoffman said of the agency’s upcoming campaign.
Capital Crossing, Boston, which changed its name last year from Atlantic Bank & Trust, has tapped Gearon Hoffman, Boston, for a brand-building effort set to break in October.

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