Gearon Hoffman Intros TV for Tufts Health Plan

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BOSTON Gearon Hoffman demonstrates the lengths to which employee decision makers will go for advice on health insurance in its latest television campaign for Tufts Health Plan.

In one 30-second spot from the independent shop in Boston, a woman bumps into another woman in a taxicab. After apologizing, she lets her know she’s seeking a health plan for her company.

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