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BOSTON Gearon Hoffman demonstrates the lengths to which employee decision makers will go for advice on health insurance in its latest television campaign for Tufts Health Plan.
In one 30-second spot from the independent shop in Boston, a woman bumps into another woman in a taxicab. After apologizing, she lets her know she’s seeking a health plan for her company. The other woman tells her that her employer chose Tufts Health Plan. “Yeah, do only rich people use that plan?” wonders the first woman.
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