Gearon Hoffman To Break Radio Ads For Grolsch

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Baroque minstrels, Renaissance royalty and painter Peter Paul Rubens are portrayed in Gearon Hoffman’s latest effort for Grolsch beer.
In keeping with the Boston shop’s past work for the brewer, a trio of 60-second radio ads forge a link between the product and its Dutch heritage.
In one spot, Rubens has some difficulty finding the right model for his latest masterpiece. A size four simply won’t suffice. “I’m looking for women here, not waifs,” the artist moans.

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