GE Rolls Out Follow-Up to 'Pen' Campaign

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NEW YORK General Electric this week launched the second generation of its award-winning “Pen” program, which allowed users to create virtual line drawings.

Called “Imagination Cubed,” the effort lets up to three people doodle illustrations on the same Web page at the same time and communicate during the process through a customized chat interface. Users, who visit imaginationcubed.com or link to the application from ge.com, can invite friends to draw with them via e-mail or instant messenger.

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