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Collaboration was key to evolving General Electric’s award-winning “Pen” online program, which allowed users to create virtual line drawings.
The second generation of the effort, called “Imagination Cubed” and unveiled last week on GE.com, lets up to three people doodle illustrations on the same Web page at the same time and communicate during the process through a customized chat interface. Users can invite friends to draw with them via e-mail or instant messenger; online ads are promoting the application.
The initial push, which broke in January 2003, lacked a participatory element, but it did have a viral one.
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