GE Bulbs Switch to Color Coding

General Electric finds a creative new way to package bulbs, post new FTC regulation

Twenty-two years ago, the government raised hackles in the food industry by requiring a “Nutrition Facts” label on packaged edibles. Now, regulators have a new target: lightbulbs. Starting this year, the FTC will require the makers of all incandescent, compact fluorescent and LED fixtures to affix a “Lighting Facts” label on their packaging. Not surprisingly, the new reg is something of a high-wattage headache for brands. Not only will the familiar wattage number bow out in favor of a brightness rating in lumens, brands will also have to classify their bulbs according to the “light appearance.”