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Twenty-two years ago, the government raised hackles in the food industry by requiring a “Nutrition Facts” label on packaged edibles. Now, regulators have a new target: lightbulbs. Starting this year, the FTC will require the makers of all incandescent, compact fluorescent and LED fixtures to affix a “Lighting Facts” label on their packaging. Not surprisingly, the new reg is something of a high-wattage headache for brands. Not only will the familiar wattage number bow out in favor of a brightness rating in lumens, brands will also have to classify their bulbs according to the “light appearance.”
Never mind that most consumers wouldn’t know a lumen if it bit them—how does a brand go about describing the appearance of a ray of light? For General Electric at least, the answer lay in new packaging.
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