GdB Adds Honeywell Division

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Gabriel deGrood Bendt, which won Honeywell’s Environmental Control Division account after a review of local agencies, will attempt to establish the company as the leader in climate-control devices.

CMR listed $2 million in measured media for the division last year out of a total outlay by Honeywell of about $20 million, according to CMR.

However, Honeywell’s ad spending was drastically reduced this year, with only $5 million in spending through August, as the Minneapolis-based company anticipated its sale to General Electric in a stock deal valued at $45 billion.



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