GBS Whets Thirst For California Milk By Daniel S. Levin

SAN FRANCISCO - Like that old love song says, you just don't know what you've got until you lose it. That's what Goodby, Berlin & Silverstein here found out

In one spot a camera pans around a room filled with Aaron Burr memorabilia. The nerd who lives there is watching a game show, the kind that calls viewers with questions. Just as the show host asks ‘Who killed Alexander Hamilton?’ the kid’s phone rings. But he’s just stuffed his face with a peanut butter sandwich, and every time he tries to answer the question, it comes out garbled.