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John Butler and Mike Shine, the senior creative team from Goodby, Berlin & Silverstein best known for their award-winning work on the Isuzu Rodeo campaign, last week launched what they describe as a ‘new version of an advertising agency’ in Mill Valley, Calif.
The duo, which will operate as Butler/Shine, will handle clients on a project basis only. The agency will rely largely on a roster of freelancers, which will allow the principals to keep their staff lean and charge clients only for specific services they provide.
‘We can offer clients everything they expect from a full service agency, but for a fraction of the cost.
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