GBM's Waterscapes Promote XOXO Shoes

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LOS ANGELES Global Brand Marketing has unveiled a spring/summer advertising campaign for its XOXO footwear brand featuring underwater photography by Tracy Kahn.

The campaign, created in-house, includes three print executions, each depicting a woman underwater. One execution pictures a woman wearing only an orange feather boa and orange open-toed shoes. A second ad has a woman in a sheer pink dress and multi-colored open-toed shoes, while the third execution shows a woman wearing a Pucci-inspired dress and lime green heels.

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