Gawker Creates Nike-Backed Blog

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NEW YORK Gawker Media yesterday launched a Weblog dedicated to Nike’s “Art of Speed” site, which features up-and-coming filmmakers and artists’ interpretations of speed.

Slated to run for a month, the blog (www.gawker.com/artofspeed) will explore the films, their creators and the technology of contemporary filmmaking. Remy Stern of NewYorkish.com will write the blog.

The Nike-backed blog marks the debut of Gawker’s contract publishing unit, which will act like an offline magazine group and create special advertising sections.



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