Gauthier Put in Charge of TargetMarket in Atlanta

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TargetMarket Interactive has chosen Tony Gauthier to spearhead its move into the South.

TMI, a Los Angeles agency that specializes in business-to-business marketing, opens here this month. It hopes to capitalize on the void created by the dissolution of e-commerce shops like iXL and marchFirst.

“There have been a significant number of agency closures, mergers and retrenchments that are leaving business with few choices for their interactive marketing needs,” said Michael Rice, president and chief executive officer of TMI.

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