Gatorade's CMO Wins Adweek's Top Honor as 2015 Grand Brand Genius

Morgan Flatley led 50th anniversary campaign

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Morgan Flatley, the CMO who guides Gatorade's consistently high-profile advertising efforts, ended last night with two trophies—a Brand Genius award and Adweek's highest honor, Grand Brand Genius for 2015.

Adweek editorial director James Cooper with
Gatorade CMO Morgan Flatley.

 The annual awards honor key client-side executives behind the year's most inventive and memorable branding efforts. The winners, chosen by a panel of Adweek's senior editors, represent each major consumer-goods category. Honorees were feted Tuesday night at historic Guastavino's in New York City, and received a profile in the magazine's Oct.

AW+

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