Gatorade Wants to 'Fuel the Future' by Giving Kids Better Access to Sports Programs

The PepsiCo brand launched an initiative to improve the accessibility and inclusivity of youth athletic organizations

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Playing sports can provide a wide variety of long-lasting benefits ranging from physical fitness to improved mental health and teamwork skills, but not every kid has the opportunity to become an athlete. PepsiCo’s Gatorade is addressing those inequalities by kicking off a multiyear initiative called Fuel Tomorrow to provide access to sports facilities and community programs while training coaches on how to be more inclusive.

“At Gatorade, we understand the power sport has to change lives, and while we have a long-standing history of serving athlete communities, our ambition is to do more to create positive change,” Gatorade senior vice president and general manager Brett O’Brien said in a statement.



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