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Gatorade filed a lawsuit against Powerade today (April 13). The suit claims that the Coca-Cola-owned Powerade has deceived consumers with several false claims about its ION4 sports drink. In the ads, Powerade is called an “upgrade” over PepsiCo’s Gatorade. Gatorade said its claims are untrue and unsupported by science.
Powerade debuted its “The complete sports drink” ad campaign last month. Coke has been positioning the No. 2 sports drink as superior because it has two added electrolytes, calcium and magnesium.
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