Gatorade Kicks Off X-Factor With NFL Star

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NEW YORK Gatorade has tapped Dante Hall, special teams all-pro with the NFL’s Kansas City Chiefs, to star in the inaugural 30-second TV spot for its new Gatorade X-Factor line extension.

The ad, via Element 79 Partners, Chicago, breaks in mid-March as the new product finds its way onto shelves. The idea behind X-Factor was to take Gatorade’s three most popular sellers and make them more exciting by adding unexpected flavors. The three SKUs are lemon-lime plus strawberry, orange plus tropical fruit and fruit punch plus berry.

The



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