The Gate Adds State Street Assignment

CHICAGO State Street Global Advisers has awarded advertising duties on its account to The Gate Worldwide after a review, executives at the agency confirmed.

Billings could reach $30 million, per sources. (The client spent $3 million last year in measured media, per Nielsen Monitor-Plus.)

The Gate will handle the account from its New York office, according to Beau Fraser, global managing partner of the agency. The Boston-based client, a unit of State Street Corp., was one of the pioneers in creating exchange-traded funds, a mutual-fund-type product based on market indices.

SSGA’s