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WWL Gives Cancer Center a TV Personality
ATLANTA–Seeking to build a name for itself amid the clutter of regional medical organizations’ ads, Gaston HealthCare is breaking its first image television effort with an ad highlighting the hospital’s Comprehensive Cancer Center.
The video collage was created by the client’s hometown agency, Wray Ward Laseter in Charlotte, N.C. WWL hopes to “build a real attitude and a personality for the hospital,” said agency president Jim Laseter. “This particular spot is setting a tone for everything we’re doing.”
Gaston’s Comprehensive Cancer Center already enjoys an established reputation, said WWL copywriter Tom Cocke.
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