Gas Station TV, Prius Link Up for Marketing Campaign

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Toyota’s Prius will combine three hot areas of marketing—community service, social networking and digital outdoor advertising—with a program that lets consumers promote their pet causes via Gas Station TV.

The effort, via Saatchi & Saatchi, Los Angeles, and running this week through the fall, augments a more traditional TV push that Saatchi broke in May. Both campaigns  highlight Toyota’s third-generation model, which boasts better mileage, more headroom, a bigger trunk and a lower price than its predecessors.

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