Gas Prices Spark Ads That Stress Efficiency

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Gas prices reached an all-time high last week, while large and midsize SUV sales have tumbled for a year—all good news for Japanese automakers, which enjoy a perceived and real miles-per-gallon advantage over their domestic rivals in the light-truck category.

Though that hasn’t translated into all-out miles-per-gallon ad blitzes yet, some Asian automakers and their agencies are exploring ways to press their edge.

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