Gardenburger Readies 2nd Year

Rubin Postaer and Associates’ new Chicago office is still working on fresh creative for its main client, Gardenburger, even as the company announced a second year of heavy spending.
The Portland, Ore.-based meatless patty maker is kicking off the second year of its ambitious advertising effort with TV spots produced by former agency Publicis & Hal Riney in Chicago.
“We’ll be adding spots through the year,” said Bill Marks, who brought the Gardenburger account with him when he left Riney late last year to open the Chicago office of RPA.
William Mericle and Paul Janas, the creative team on the account, also joined RPA from Riney, and are working on new ads that continue the animated work employing the tagline, “Eating good just got great.”
Gardenburger spent about $17 million on last year’s effort, which included a successful 30-second, $1.5