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DALLAS Audi of America has hired Garcia 360 to handle a minority marketing assignment in Houston worth about $1 million, sources said.
The independent San Antonio agency contended in the finals of a review against independents Lopez Negrete in Houston, E. Morris Communications in Chicago and Chisholm-Mingo Group in New York, sources said.
Garcia 360 will handle promotions, advertising and events aimed at African American and Hispanic car buyers in the Houston area. The effort will be considered a test for other markets, sources said.
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