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NEW YORK Garanimals, the beloved children’s clothing line, is attempting to re-enter the public’s consciousness with a campaign from Gardner Nelson + Partners.
The strategy behind the relaunch is that life is very different than it was in 1972. “There’s so many pressures of growing up,” said Tom Nelson, cd at the New York agency. “We came up with the point of view that Garanimals lets kids be kids.”
Gardner created a total of three television spots, rich media banners and point-of-sale displays inside all 3,500 Wal-Marts.
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