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They say it’s the thought that counts, and that’s what Gap has chosen to remind people of as the holiday shopping season kicks into gear.
In a departure from its typically cheery, dance-filled campaigns, the retailer’s latest effort takes a more understated, emotional approach. Created by Johannes Leonardo, the spot opens with a mom tearing the tag off of her son’s new Gap zip-up hoodie as he runs out the door to catch the bus.
The bright red hoodie quickly becomes a staple of his wardrobe throughout his teenage years, making appearances in school photos and around the neighborhood he skateboards in.
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