Gap’s Sweet Holiday Campaign Follows the Bond Between a Mother and Son

It's a departure from its typically cheery, dance-filled campaigns


They say it’s the thought that counts, and that’s what Gap has chosen to remind people of as the holiday shopping season kicks into gear.

In a departure from its typically cheery, dance-filled campaigns, the retailer’s latest effort takes a more understated, emotional approach. Created by Johannes Leonardo, the spot opens with a mom tearing the tag off of her son’s new Gap zip-up hoodie as he runs out the door to catch the bus.

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