Gap’s Andrew to Depart

LOS ANGELES Kyle Andrew, vice president of marketing for the Gap brand, is parting with the San Francisco-based company, the client has confirmed.

A Gap representative said she was “pursuing other opportunities.” Andrew, who had been with the retail giant for five years, could not immediately be reached for comment.

The company has begun a search for a new head of marketing, though Andrew has agreed to stay until Jan. 26, the rep said.

Independent Laird + Partners, New York, is the lead creative agency on Gap.

Recent campaigns include the well-known Audrey Hepburn “skinny black pants” commercial (with AC/DC’s “Back in Black” on the soundtrack) and spots with Missy Elliot and Sara Jessica Parker.

The chain’s year-end campaign, themed “Holiday in the hood,” adapted a Madonna song and mixed hooded jackets with seasonal themes of peace and good will.

Gap spends more than $100 million annually in domestic measured media.

Overall, the company reported net sales of $2.34 billion for the 5-week period ended Dec. 30, a decrease of 4 percent over the same year-ago period. The flagship Gap brand declined 9 percent; Old Navy fell 10 percent. Banana Republic improved 2 percent.

The December results are the latest in a string of declines during 28 of the last 31 months.