Gap Unveils Ambitious 'Generations' Campaign

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NEW YORK — More than 50 personalities from Kris Kristofferson and Sissy Spacek to Christian Slater and Salma Hayek illustrate that Gap is “For Every Generation” in the retailer’s new fall campaign breaking this week.

It is the first Gap campaign from Laird+Partners, the New York agency started in March by longtime Donna Karan creative director Trey Laird. Gap tapped Laird for its advertising in March after ending its relationship with Boston shop Modernista!

The print campaign, shot by Mikael Jansson, breaks today with a 48-page freestanding portfolio in the September issue of Vanity Fair.



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