The Gap Turns to Burnett for Strategic Help

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO — Retailer The Gap has hired Leo Burnett to handle strategic branding for its Gap and Banana Republic store brands. In a statement, Gap president Paul Pressler said the agency will “help us better understand how customers feel about our brands.”

The assignment will involve consumer research and develop long-term marketing strategies. The in-house marketing teams for each brand will continue to work with outside agencies for advertising. Billings for the project were not disclosed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in