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In its fall campaign, Gap is spotlighting change-making individuals by highlighting their stories in a series of video portraits.
The creative effort stars a wide-ranging cast in terms of both background and professions, from Oscar-winning filmmaker Chloé Zhao to space enthusiast Alyssa Carson, a student who hopes to one day visit Mars. The assets will live on Gap’s brand channels and appear on television, out-of-home and social media.
The campaign builds on Gap’s theme of modern American optimism, but CMO Mary Alderete said it’s nevertheless a bit of a shift for the apparel retailer.
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