Gap Hires 'Innovative' Abercrombie & Fitch Veteran as Its New CMO

Iconic brand has struggled to find its way

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Can seasoned Abercrombie & Fitch marketer Craig Brommers make the Gap more fashionable with today's consumers?

Following a sales slide during the holiday season, the retailer has named Brommers senior vice president of global marketing for its namesake brand. He succeeds Seth Farbman, who departed a year ago, and went on to helm marketing at digital music service Spotify.

Brommers joins from A&F, where he served for more than two years as senior vice president of marketing.

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