Gap Is Spotlighting Yesterday’s Classics in Hopes of Driving Tomorrow’s Sales
CMO Alegra O’Hare explains the preppy clothing brand's strategy of "reclaiming the icons we're known for."
The Gap is betting on nostalgia in its latest ad, starring the iconic Gap-branded red hoodie.
GAP
When the Gap gave consumers an early look at its 2019 holiday campaign late last month, it was clear the direction and tone of the brand’s advertising have shifted under new CMO Alegra O’Hare.
