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The American Family Association said it is “suspending its Christmas-season boycott” of Gap, Old Navy and Banana Republic pending a “Christmas-themed commercial” from the retail chain set to debut on Nov. 28.
The AFA, a Christian organization, called for the boycott about two weeks ago, alleging that the client has downplayed the word “Christmas” in holiday advertising and in-store promotions over the years. Indeed, Gap has stayed away from mentioning specific religions — last year’s work, for example, was themed “Merry Gap-mas.”
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