Gap Appoints New CMO Alegra O’Hare

She joins the San Francisco-based retail brand from Adidas

Alegra O'Hare accepting Adweek's Brand Genius award in 2017.

Gap Inc. has appointed a new marketing head for its namesake Gap brand: Alegra O’Hare, who will join the company as senior vice president and chief marketing officer on Feb. 25.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.