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Gap Inc. has appointed a new marketing head for its namesake Gap brand: Alegra O’Hare, who will join the company as senior vice president and chief marketing officer on Feb. 25.
O’Hare joins Gap from Adidas, where she served as the vice president of global brand communications for Adidas Originals and Style. There, she led several campaigns and brand innovations, including “Original is Never Finished,” which won a Cannes Lions Grand Prix in 2017. That same year, she was honored as one of Adweek’s Brand Geniuses.