Gannett Ups Stake in Mobile Search Firm

NEW YORK Gannett is leading a $10 million investment in the technology company 4INFO. Also involved in the Series D round of funding are U.S. Venture Partners, Draper Fisher Jurvetson and Sand Hill Capital.

The Palo Alto, Calif.-based mobile search company said it plans to use the capital for product development and to expand its sales and distribution teams.

4INFO provides SMS mobile search and alert services offering consumers free access to real-time sports scores, weather updates, and more.

“4INFO has demonstrated an ability to excel in an increasingly crowded and competitive marketplace,” Jack Williams, president of Gannett Digital, said in a statement. “Moving 4INFO forward as an innovator and leader in mobile search and advertising makes great business and strategic sense for Gannett.”

Gannett is currently working with the company on a program at USA Today allowing readers to get information from their mobile devices. The program also included an advertising initiative in which Chevrolet worked with the national newspaper to reach people interested in March Madness basketball updates.

Gannett has been a 4INFO partner since September 2005 and a strategic investor since January 2006.