Gannett to Distribute Custom Video

NEW YORK Gannett Broadcasting has launched Gannett Video Enterprises, a business designed to provide customized video to other media for on-air, online and wireless distribution.

The move comes at a time when new distribution channels are clamoring for video content, particularly news and information.

The new Gannett unit will cull and aggregate news and other material from the company’s 23 TV stations in some of the top markets in the nation, such as Washington, D.C., Atlanta, Phoenix and Denver, and repurpose and repackage that material for other media channels.

“It’s a logical extension of our business because our stations day in and day out produce material that when repurposed has value to a cable channel or to a broadband marketplace,” said Roger Ogden, president and CEO of Gannett Broadcasting and senior vp of design, innovation and strategy for Gannett. “There’s a host of new opportunities here that are in their infancy and video is one of the fastest growing parts of the broadband world.”

Among the content Gannett will offer clients are full 30- and 60-minute shows for broadcast and cable and one-to three-minute segments for online, on-demand and wireless technologies, hosted by Gannett’s TV talent.

To oversee the day-to-day operations of GVE, Gannett has named Holly Nielsen director. Nielsen was the executive producer for KPRC-TV, Post-Newsweek’s NBC affiliate in Houston. She has also worked on special projects and produced award-winning newscasts for KPRC-TV and WREG-TV in Memphis, Tenn., and WNEM-TV in Saginaw, Mich.

Allan Horlick will lead the sales effort for GVE. A 25-year NBC veteran and consultant, Horlick served as president and general manager of WRC-TV in Washington, D.C. He was also the inaugural president and CEO of CNX Media in San Francisco, a producer of convergent broadcast and Internet content.