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NEW YORK IAC’s InstantAction.com, a Web-based gaming platform aimed at the hardcore gamer audience, which typically gravitates to Xboxes and PC games, has garnered 800,000 registered users since its March launch — and is set to widen its potential audience by launching a version developed specifically for a less saturated gaming platform: the Mac.
Created by GarageGames, in which IAC acquired a majority stake last year, InstantAction employs a technology platform that reproduces the elaborate graphics and multiplayer functionality common to console or PC games along the lines of World of Warcraft or Halo.
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