Game Network Stays in L.A.

LOS ANGELES The Game Show Network has tapped Seiniger Advertising to handle an image assignment, the client confirmed.

The Los Angeles-based independent won the business following a review. The other finalists, all independent, were Boone/Oakley in Charlotte, N.C.; Crossroads and Stun Creative, both in Los Angeles and New York; and Union in New York.

Billings for the assignment could not immediately be determined. GSN spent $700,000 on ads in 2002 and nearly $1.5 million through September 2003, according to Nielsen Monitor-Plus.

Seiniger is charged with helping to rebrand the Game Show Network as it launches a new name and moves beyond traditional studio games. The shop has handled other projects for the Santa Monica, Calif.-based cable network, including the fall launch of the debating game Who Wants to Be Governor of California?, as well as National Lampoon’s Funny Money and Chuck Woolery: Naturally Stoned.