Sports Illustrated is trying out a new game plan. The Time Inc. title, which has long prided itself on providing a national perspective, will start thinking regional with its Aug. 30 Co" /> Game effort <b>By Regina Josep</b><br clear="none"/><br clear="none"/>Sports Illustrated is trying out a new game plan. The Time Inc. title, which has long prided itself on providing a national perspective, will start thinking regional with its Aug. 30 Co
Sports Illustrated is trying out a new game plan. The Time Inc. title, which has long prided itself on providing a national perspective, will start thinking regional with its Aug. 30 Co" />
Sports Illustrated is trying out a new game plan. The Time Inc. title, which has long prided itself on providing a national perspective, will start thinking regional with its Aug. 30 Co" />

Sports Illustrated is trying out a new game plan. The Time Inc. title, which has long prided itself on providing a national perspective, will start thinking regional with its Aug. 30 Co" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Game effort By Regina Josep

Sports Illustrated is trying out a new game plan. The Time Inc. title, which has long prided itself on providing a national perspective, will start thinking regional with its Aug. 30 Co

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That week, and each week that follows during the college football season, subscribers in the nine states with Southeastern Conference schools will find a special 10-page section of SEC coverage in their copies of Sports Illustrated. The insert is expected to reach 420,000 of the country’s most hardcore football fans.
Although SI has done special issues in the past– usually previews for the Olympic Games or college and pro football seasons–this is the first time the magazine has played its selective-edit hand.

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