In-Game Ads Put Brands in Play

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Your audience will continue to shrink. It’s that simple. You’ve already lost young men to digital media. New demographics disappear from traditional media every day. And the problem gets worse: Married women are spending more time playing online games and continuing to drift away from broadcast and print. Will blindly shifting your spend to the Internet solve the problem? Nope!

Increasingly, video game consoles — Microsoft Xbox 360, Nintendo Wii, Sony PlayStation 3 — will steal consumers from traditional channels.

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